IMPT brand reference.

For press, partners, and creative collaborators. Stick to these and IMPT looks like IMPT.

Voice

Travel-and-shop joy. Fun, vibrant, trendy. Not crypto-corporate. Not "two rails, one carbon outcome".

Lead with: "Travel + shop. We kill the carbon."

Colours

Ink
#0E0E10
Cream
#F7F6EF
Green
#7BC730
Green-dark
#3F7A10

Typography

DisplayInter (or Inter Tight) · weight 900 · letter-spacing -.035em
BodyInter · 400/500 · 16px / 1.5
Editorial fallbackEB Garamond italic for impttravel.com hero

Logo use

Always the green dot before "IMPT" wordmark in nav. In photography overlays, use the IMPT pill (green background, ink text).