IMPT brand reference.

For press, partners, and creative collaborators. Stick to these and IMPT looks like IMPT.

Voice

Travel-and-shop joy. Fun, vibrant, trendy. Not crypto-corporate. Not "two rails, one carbon outcome".

Lead with: "Travel + shop. We kill the carbon."

Colours

Typography

Logo use

Always the green dot before "IMPT" wordmark in nav. In photography overlays, use the IMPT pill (green background, ink text).