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<html lang="en"><head><meta charset="utf-8"><title>IMPT brand reference</title>
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<h1>IMPT brand reference.</h1>
<p>For press, partners, and creative collaborators. Stick to these and IMPT looks like IMPT.</p>

<h2>Voice</h2>
<p>Travel-and-shop joy. Fun, vibrant, trendy. Not crypto-corporate. Not "two rails, one carbon outcome".</p>
<p>Lead with: <b>"Travel + shop. We kill the carbon."</b></p>

<h2>Colours</h2>
<div class="swatches">
  <div class="sw" style="background:#0e0e10">Ink<br><code>#0E0E10</code></div>
  <div class="sw lite" style="background:#f7f6ef;border:1px solid #dcdace">Cream<br><code>#F7F6EF</code></div>
  <div class="sw" style="background:#7bc730">Green<br><code>#7BC730</code></div>
  <div class="sw" style="background:#3f7a10">Green-dark<br><code>#3F7A10</code></div>
</div>

<h2>Typography</h2>
<div class="row"><b>Display</b><span>Inter (or Inter Tight) · weight 900 · letter-spacing -.035em</span></div>
<div class="row"><b>Body</b><span>Inter · 400/500 · 16px / 1.5</span></div>
<div class="row"><b>Editorial fallback</b><span>EB Garamond italic for impttravel.com hero</span></div>

<h2>Logo use</h2>
<p>Always the green dot before "IMPT" wordmark in nav. In photography overlays, use the IMPT pill (green background, ink text).</p>
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