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<h1>The IMPT carbon mechanic.</h1>
<div class="role">One-pager · 2026-05-02</div>

<p><b>What IMPT pays for, in one line:</b> ~1 tonne of CO₂ removed per booking — about 28 hotel nights' worth — funded out of IMPT's commission, not the guest's bill.</p>

<h2>How it works</h2>
<ul>
  <li>Guest books a hotel on IMPT (impt.io) at the same price as the major OTAs. Free cancellation.</li>
  <li>IMPT receives a commission from the hotel/aggregator — same as Booking, Expedia, etc.</li>
  <li>From that commission, IMPT funds the purchase of high-quality carbon credits.</li>
  <li>Those credits are retired on a public on-chain ledger so the offset is provable, not just asserted.</li>
  <li>One booking ≈ one tonne ≈ ~28 hotel nights' worth of carbon removed.</li>
</ul>

<h2>Why this is different</h2>
<ul>
  <li><b>Same supply.</b> ~1.7M hotels · 195 countries.</li>
  <li><b>Same price.</b> The price you see is the price you pay.</li>
  <li><b>No guilt-tax.</b> The customer doesn't add an "offset" line at checkout — IMPT pays for it.</li>
  <li><b>Verifiable.</b> Retirements live on-chain. No "we planted a tree somewhere".</li>
</ul>

<h2>What we don't claim</h2>
<ul>
  <li>That every hotel on IMPT is itself "green-certified". We book what guests want; we offset the consequence.</li>
  <li>That offsets are a substitute for emissions reductions. They aren't. They're an honest fix for what's left.</li>
  <li>That carbon offsets work everywhere. We use a quality bar, not the cheapest credit on the market.</li>
</ul>

<p style="margin-top:30px;color:#6b6b70;font-size:12px">Source: IMPT product. Verified by founder Mike English (mike@impt.io). For press queries: calendly.com/mike-impt/30min.</p>
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